Leveraging NBA Champion Metta World Peace’s extensive sports and entertainment network, combined with our operations team’s 15+ years of hands-on China experience, we’re pioneering a groundbreaking approach for Western talent to forge authentic connections with Chinese audiences – empowering them to truly own their moment.
With strategic offices in Shenzhen and Shanghai, we provide celebrities with a dedicated Asian foothold. From digital engagement to in-person appearances, we guide them through every step of the process, ensuring they confidently navigate the Asian market. Our expertise in localizing Western celebrities for millions of Chinese Douyin fans is backed by deep local knowledge and a trusted network built over years. We navigate Chinese laws and customs, shielding our talent from potential pitfalls and allowing them to focus on what they do best.
You may already know one of our founders from the NBA. Metta World Peace is an NBA Champion and former Defensive Player of the Year, whose accolades include All-NBA Third Team honors, an NBA All-Star selection, multiple First Team All-Defensive recognitions, and the NBA Citizenship Award. Off the court, he’s a seasoned entrepreneur with over 40 companies in his portfolio and multiple successful exits to his name.
With over 15 years of hands-on experience living and working in China, Matthew knows that staying ahead means learning something new every day. He’s built a fully integrated infrastructure - from warehouses and online-to-offline solutions to an in-house digital marketing team, a dedicated Douyin live studio, and a team of short-form video creators - all designed to help brands thrive in China’s rapidly evolving market. To date, he has successfully guided more than 450 brands into the Chinese landscape.