Step 1

Create the Opportunities

We begin by integrating Western athletes and celebrities into China’s social commerce environment by establishing their presence on Douyin. This involves developing their profiles, engaging with audiences, and building a substantial follower base. Through strategic content creation and community engagement, we enhance their visibility and influence on the platform. Additionally, we utilize data analytics to monitor their growth and audience interactions, laying the groundwork for future brand development and ensuring that each talent is well-positioned for subsequent monetization phases.

Step 2

Monetize the Opportunities

Once a strong presence is established, we transition to generating revenue by leveraging the built-in audience and engagement. We actively pursue sponsorships and brand partnerships, securing lucrative endorsement deals that align with the talents' personal brands. We organize and manage event appearances and endorsements. By collecting and analyzing data through the process, we identify optimal moments for talents to launch their own brand. Additionally, we facilitate the selling of memorabilia on our dedicated multi-brand Douyin storefront.

Ongoing

Manage the Opportunities

We’re on the ground to manage every aspect of our talents’ opportunities in China - negotiating deals and contracts, overseeing events, and guiding every step to ensure they thrive. By handling all the details and leveraging our expertise, we position each endeavor for success.